Read this:
TRUTH IS A VIRUS: Meme Warfare and the Billionaires for Bush (or Gore) by Andrew Boyd
and this:
Affirmative Action; Tom Vanderbilt on The Yes Men
and this for a definition and history of Culture Jamming:
Culture Jamming on Wiki
If you want to find out more on The Yes Men and The Billionaires For Bush, peruse the list "Culture Jamming Organizations or People."
Extra if interested:
This Wikipedia article explains Internet Memes
Some other stuff of possible interest, not mandatory:
Activism in the Information Age, The Yes Men on Bill Moyer
Tactical Media (both tactical and media are links)
Google Bomb
Flash Mobs
Thing.net
Dow v. Thing A Free-Speech Infringement That's Worse Than Censorship
Hactivism
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